RAI Chooses Etere for Superior Ad Management in Disaster Recovery

Italy's national public broadcaster, RAI, strengthens its enduring partnership with Etere and distributor Video Progetti. This enhanced collaboration introduces a customized workflow that automatically sends advertisements to the disaster recovery system, ensuring unparalleled efficiency, reliability, and innovation in RAI's broadcasting operations.

The Etere Ecosystem manages the advertising workflow for all Rai TV and radio channels. With the new customised workflow to send advertisements to the Disaster Recovery system, Etere automatically manages the synchronisation and eliminates the need for additional monitoring and manual interventions. This streamlined approach improves cost-efficiency and productivity for the National public broadcasting company.

Key Features
■ Quick Response and Synchronization: Very fast response and synchronization
■ Customizable: Fully customizable to fit any environment
■ Centralized Control: Centralized control, even for off-site users
■ Real-Time Data Sharing: Facilitates efficient and timely communication across different departments and locations, ensuring that everyone is on the same page.

Key Benefits
■ Increased Efficiency: Automating data transfers and synchronisations minimizes manual intervention, allowing RAI to operate seamlessly and reduce operational costs.
■ Improved Productivity: Streamlined processes and centralized control enable RAI to manage its TV and radio channels more effectively, enhancing overall productivity.
■ Future-Proof Technology: Etere's customizable and scalable solutions ensure that RAI can adapt to evolving technological trends and audience needs.
■ Cost-Effectiveness: By reducing the need for manual monitoring and intervention, RAI can achieve significant cost savings.

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